What Kind of Creative Are You? (Hint: It's Not Just "Right-Brained")

I want to retire the phrase "I'm not a creative person." Immediately. Forever.

Here's what I've learned after 15 years working inside brand strategy, campaigns, and creative teams for everyone from Nike to scrappy independent founders: creativity isn't one skill. It's not a personality trait you either have or don't. It's a mix of instincts, and everyone's mix looks different.

That's why I built the Creative Chemistry framework. It's five types, and almost everyone I've worked with lands solidly in one or two:

The Visionary sees the big picture before anyone else does and can't help but pull people toward it. The Narrator turns ideas into stories people actually remember and repeat. The Ignitor brings the energy, the spark, the "let's just try it" momentum a project needs to get off the ground. The Distiller takes a messy pile of ideas and finds the one sentence that makes it all click. The Resonator has a radar for what will genuinely move people, not just what looks good on paper.

None of these are better than the others. A brand, a team, or a person usually needs a blend of all five to actually work. I've spent my career figuring out how to spot which ingredients are missing and bring them in, whether that's for a global brand campaign or a solo founder trying to find their voice.

Knowing your type isn't just a fun personality quiz moment (though it is genuinely fun). It's a shortcut to understanding how you naturally create, where you get stuck, and who you need around you to do your best work.

Curious which one you are? Take the quiz on the site. And if you're a founder or a brand wondering how to build a team or strategy that actually plays to everyone's chemistry, that's exactly the kind of puzzle I love solving. Let's talk about it.