Great Brands Don't Happen by Accident.
They're Built on Purpose.
How We Got Here:
I’ve spent my career at the intersection of creativity & strategy.
I started on the corporate side, as a Fortune 500 global account manager shaping campaigns for some of the most recognized companies in the world. That's where I learned how big ideas actually get built. Throughout my career, I kept meeting the same kind of people. Talented, full of vision, and completely worn out, because they were doing all of it alone. Dreaming it, planning it, second-guessing it, all by themselves.
I knew that feeling, because I'd lived it too.
So much talent gets stuck, not because the idea isn't good, but because there's no one in the room to help shape it. So I built the thing I wished I'd had. A partner who sits at the intersection of imagination and strategy, takes the swirl in your head seriously, and helps you turn it into something real.
My ( core principles )
Belief • 01
Creative doesn’t have to be complicated
The best ideas are usually the clearest ones. My job is to take the tangle and make it simple, so you can move forward with energy instead of burning out.
Belief • 02
I will encourage imagination.
Before we talk logistics, I want to hear the wild, what-if, wouldn't-it-be-amazing version. Imagination is where everything good begins, and I'll always make room for yours.
Belief • 03
Communication is the foundation.
Everything we build rests on how well we talk to each other. I lead with honesty, warmth, and clarity, and I'll always tell you what I really think.
Belief • 04
Your story is vital to the process.
You are not a template. The work that truly resonates always comes straight from who you actually are, so I build everything around your story.
Hey, I’m Shelby!
Your textbook artsy kid turned creative adult. Still dreaming and scheming, still filling notebooks (just with better coffee now).
Here's what you should know about me: I lead with my heart. It's my greatest strength and, okay, sometimes my greatest challenge too. I wear it on my sleeve, I generate warmth, and I want you to feel safe enough to do the same. I believe storytelling is how we really connect, and that you deserve a partner who takes your vision as seriously as you do. So that's what you'll get from me: equal parts strategist and cheerleader, big-picture thinker and detail-noticer, seasoned pro and someone who honestly cares how it turns out for you.
When I'm not doing client work? You'll find me behind a camera, sketching, sewing, making jewelry, or dancing around my space the second a good song comes on. Creativity isn't just what I do. It's how I move through the world.
Let’s get to know each other
Voice Notes
Art Museums
Sunset Drives
Playing Dress up
Let’s Connect Other places!
@intersectionscreative
Social
Come hang out where the ideas happen first. From the Train Your Eye series to behind-the-scenes peeks at the creative process, this is where I share the thinking that shapes great brands. Follow along and let's build your eye together. (Same handle on IG and Tiktok!)
Intersections creative
YouTube
Pull up a chair for the longer conversations. Here you'll find wisdom worth sharing, creative how-tos, and the kind of stories that make you see your work a little differently. Subscribe so you never miss what's next.
Monthly Email
Substack
The Substack newsletter is more like digital magazine subscription to your inbox! Brand tips, creative inspo, articles, podcast episodes, and behind-the-scenes. Curated to keep our world of storytelling going beyond the website!
Wondering If Working Together Makes Sense? Here Are Some Signs To Look For:
↳ You have a creative idea that lights you up, but the path from here to there feels a little foggy.
↳ You're tired of being the only creative brain in the room for your brand.
↳ You've got more ideas than hours, and you need help sorting the gold from the maybe-later.
↳ You want a partner who speaks both creative and strategy, fluently.
↳ You're building something for your business or your personal brand, and you're ready to do it with support.
